Continuous discovery habits: Discover products that create customer value and business value
Torres, Teresa
Continuous discovery habits: Discover products that create customer value and business value - Product Talk LLC, 2021. - vi, 237p., 23 cm X 15 cm
Recommended by: Sachin Kaushik
TABLE OF CONTENTS
Foreword: Chris Mercuri
Foreword: Marty Cagan
Introduction
PART 1: WHAT IS CONTINUOUS DISCOVERY?
Chapter One: The What and Why of Continuous Discovery
Chapter Two: A Common Framework for Continuous Discovery
PART 2: THE CONTINUOUS DISCOVERY HABITS
Chapter Three: Focusing on Outcomes Over Outputs
Discovering Opportunities
Chapter Four: Visualizing What You Know
Chapter Five: Continuous Interviewing
Chapter Six: Mapping the Opportunity Space
Chapter Seven: Prioritizing Opportunities, Not Solutions
Discovering Solutions
Chapter Eight: Supercharged Ideation
Chapter Nine: Identifying Hidden Assumptions
Chapter Ten: Testing Assumptions, Not Ideas
Chapter Eleven: Measuring Impact
Chapter Twelve: Managing the Cycles
Chapter Thirteen: Show Your Work
PART 3: DEVELOPING YOUR CONTINUOUS DISCOVERY HABITS
Chapter Fourteen: Start Small, and Iterate
Chapter Fifteen: What's Next?
Acknowledgments
978-1736633304
--consumers research--new products--product management
658.8342
Continuous discovery habits: Discover products that create customer value and business value - Product Talk LLC, 2021. - vi, 237p., 23 cm X 15 cm
Recommended by: Sachin Kaushik
TABLE OF CONTENTS
Foreword: Chris Mercuri
Foreword: Marty Cagan
Introduction
PART 1: WHAT IS CONTINUOUS DISCOVERY?
Chapter One: The What and Why of Continuous Discovery
Chapter Two: A Common Framework for Continuous Discovery
PART 2: THE CONTINUOUS DISCOVERY HABITS
Chapter Three: Focusing on Outcomes Over Outputs
Discovering Opportunities
Chapter Four: Visualizing What You Know
Chapter Five: Continuous Interviewing
Chapter Six: Mapping the Opportunity Space
Chapter Seven: Prioritizing Opportunities, Not Solutions
Discovering Solutions
Chapter Eight: Supercharged Ideation
Chapter Nine: Identifying Hidden Assumptions
Chapter Ten: Testing Assumptions, Not Ideas
Chapter Eleven: Measuring Impact
Chapter Twelve: Managing the Cycles
Chapter Thirteen: Show Your Work
PART 3: DEVELOPING YOUR CONTINUOUS DISCOVERY HABITS
Chapter Fourteen: Start Small, and Iterate
Chapter Fifteen: What's Next?
Acknowledgments
978-1736633304
--consumers research--new products--product management
658.8342