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Communication theories: origins, methods, uses

Severin, Werner J.

Communication theories: origins, methods, uses by Werner J. Severin, James W. Tankard, Jr. - 2nd ed. - New York: Longman Inc. 1988 - xi, 351p., Ind. 23 cm x 16 cm

ISBN: 0582285747

Subjects--Topical Terms:
agenda setting
attitude change research
communication
effects
encoding
information theory
interpersonal communication
knowledge gap hypothesis
media chains
models
new technologies
overall picture
perception
propaganda
readability
uses

Dewey Class. No.: 001.51 / SEV

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