Normal view MARC view ISBD view

Strategic marketing management

Anderson, Carol H.

Strategic marketing management by Carol H. Anderson and Julian W. Vincze - 2nd ed. - Boston: Houghton Mifflin Company 2004 - xxxiii, 874p., app. 26 cm x 21 cm

ISBN: 0618338071

Subjects--Topical Terms:
cases
direct marketing
distribution strategy
market segmentation
marketing
marketing communications strategy
marketing intelligence
marketing management
pricing strategy
product strategy
service marketing
strategic planing
target marketing
understanding consumer buying behaviour

Dewey Class. No.: 658.802 / AND

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)