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Fashion marketing

Easey, Mike (ed.)

Fashion marketing - 2nd ed. - Oxford: Blackwell Science, 2001. - xii., 196p., glo., ind. 25 cm x 17 cm

ISBN: 063205199X

Subjects--Topical Terms:
communications
consumer
designing
distribution
fashion
fashion merchandising
fashion products
market
marketing
planning
pricing garments
research
segmentation

Dewey Class. No.: 658.809391 / FAS

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