The art of cause marketing : how to use advertising to change personal behaviour and public policy
Earle, Richard
The art of cause marketing : how to use advertising to change personal behaviour and public policy by Richard Earle - Illinois: NTC Business Books 2000 - xii, 322p., app., bib., ind. 24 cm x 16 cm
0658001221
addicted target
campaign planning
cause advertising campaign5pitch
drug free
execution
media
print
radio
research
social marketing
television production
tobacco control program
658.5 / EAR
The art of cause marketing : how to use advertising to change personal behaviour and public policy by Richard Earle - Illinois: NTC Business Books 2000 - xii, 322p., app., bib., ind. 24 cm x 16 cm
0658001221
addicted target
campaign planning
cause advertising campaign5pitch
drug free
execution
media
radio
research
social marketing
television production
tobacco control program
658.5 / EAR