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Branding.com : online branding for marketing success

Kania, Deborah

Branding.com : online branding for marketing success by Deborah Kania - Chicago: NTC Business Books 2000 - xvi, 285p., app., bib., ind. 23 cm x 16 cm

ISBN: 0658003070

Subjects--Topical Terms:
branding
branding priciples
e customer
e marketplace
internet marketing
marketing history
online advertising
online brand
paradigm shifts
web medium
website

Dewey Class. No.: 658.827 / KAN

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