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Personal values and consumer psychology

Pitts, Robert E. (ed.)

Personal values and consumer psychology - Massachusetts: Lexington Books, 1984. - xiii, 318p., ind. 21 cm x 29 cm

ISBN: 0669098078

Subjects--Topical Terms:
consumer
lifestyles
market segmentation
psychology
values

Dewey Class. No.: 658.8342 / PER

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