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What's in a brand ?

Jones, John Philip

What's in a brand ? by John Philip Jones - New York: Lexington Books 1986 - xx, 292p., ind. 24 cm x 16 cm

ISBN: 0669111422

Subjects--Topical Terms:
advertising
birth
brand name products
conception
growth
maturity

Dewey Class. No.: 658.8348 / JON

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