How to build a corporation's identity and project its image

Garbett, Thomas

How to build a corporation's identity and project its image by Thomas Garbett - Canada: Lexington Books 1982 - xix, 271p., ind. 21 cm x 30 cm

0669133124


acquisitions
changing company name
communicating through philanthropy
company image
corporate advertising
corporate communications in recession
disaster strikes
divestiture
investor relations
mergers
picking an agency
players
public relations
takeovers
tracking corporate image

659.2 / GAR
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