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Cognitive and effective response to advertising

Cafferata, Patricia (ed.)

Cognitive and effective response to advertising - Lexington: Lexington Books 1989 - ix, 414p., ind. 24 cm x 16 cm

ISBN: 066914830X

Subjects--Topical Terms:
advertising
affective processing issues
classifying advertising stimuli
cognitive affective responses to advertising
cognitive processing issues
consumer behaviour
drama
lectures
mood commercials
persuasive commercials
practitioners viewpoint
psychological aspects congress

Dewey Class. No.: 659.1019 / CAF

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