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Does it pay to advertise ? : cases illustrating successful brand advertising

Jones, John Philip

Does it pay to advertise ? : cases illustrating successful brand advertising by John Philip Jones - New York: Lexington Books 1989 - xxi, 380p., app., notes, ind., 24 cm x 16 cm

ISBN: 0669158976

Subjects--Topical Terms:
advertising
brand name products
case studies

Dewey Class. No.: 659.1 / JON

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