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The practical handbook and guide to focus group research

Greenbaum, Thomas L.

The practical handbook and guide to focus group research by Thomas L. Greenbaum - Lexignton: D.C. Heath and Co. 1988 - vi, 191p., bib., ind. 23 cm x 19 cm

ISBN: 0669248223

Subjects--Topical Terms:
focus group
group research
marketing research

Dewey Class. No.: 658.83 / GRE

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