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A new brand world : 8 principles for achieving brand leadership in the 21st century

Bedbury, Scott

A new brand world : 8 principles for achieving brand leadership in the 21st century by Scott Bedbury and Stephen Fenichell - New York: Viking 2002 - xix, 220p., ind. 24 cm x 16 cm

ISBN: 0670030767

Subjects--Topical Terms:
brand building
brand environmentalism
brand leadership
brand name products
new products

Dewey Class. No.: 658.827 / BED

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