Co-branding : the science of alliance

Blackett, Tom

Co-branding : the science of alliance editors by Tom Blackett and Bob Boad - Houndmills: Macmillan Press Ltd. 1999 - xviii, 142p., app., glos. ind. 24 cm x 16 cm

978-0333760895


brand choice
brand name products
co branding
creating economic value creation through co-branding
ingredient branding
legal aspects
marketing
retailer opportunity
risks and pitfalls
strategic planning

658.824 / COB
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