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The want makers : lifting the lid off the world advertising industry : how they make you buy

Clark, Eric

The want makers : lifting the lid off the world advertising industry : how they make you buy by Eric Clark - New York: Penguin Group 1989 - 416p., bib., ind. 24 cm x 16 cm

ISBN: 0670826030

Subjects--Topical Terms:
advertising
advertising industries
consumer
drinkers
research
smokers

Dewey Class. No.: 659.1 / CLA

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