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We are like that only: Understanding the logic of consumer India

Bijapurkar, Rama

We are like that only: Understanding the logic of consumer India - New Delhi: Portfolio 2007 - xvii, 281p., bib., ind. 22 cm x 15 cm

ISBN: 067099944X

Subjects--Topical Terms:
consumer India
demographic, psychographic and social determinants
Indian market
made for India
purchasing power
rural consumer
woman India
young India

Dewey Class. No.: 658.83430954 / BIJ

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