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The McGraw hill 36 hour marketing course

Seglin, Jeffrey L.

The McGraw hill 36 hour marketing course by Jeffrey L. Seglin - New York: McGraw Hill 1990 - xii, 211p., ind. 23 cm x 15 cm

ISBN: 0070560633

Subjects--Topical Terms:
marketing
marketing communication
marketing information systems
marketing research
pricing
product
product distribution
strategic marketing planning
target markets

Dewey Class. No.: 658.80076 / SEG

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