Winning with the PandG 99 : 99 principles and practices of Proctur and Gamble's success
Decker, Charles L.
Winning with the PandG 99 : 99 principles and practices of Proctur and Gamble's success by Charles L. Decker - New York: Pocket Books 1998 - xv., 237p., bib. 22 cm x 14 cm
067101739X
beliefs
brand manager
consumer is queen
create unique brand
culture
global
guiding principles
local act
long term review
market
quality products
rituals
success managing
television advertising
tribal history
vice versa
338.04 / DEC
Winning with the PandG 99 : 99 principles and practices of Proctur and Gamble's success by Charles L. Decker - New York: Pocket Books 1998 - xv., 237p., bib. 22 cm x 14 cm
067101739X
beliefs
brand manager
consumer is queen
create unique brand
culture
global
guiding principles
local act
long term review
market
quality products
rituals
success managing
television advertising
tribal history
vice versa
338.04 / DEC