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Lifestyle and event marketing : building the new customer partnership

Schreiber, Alfred L.

Lifestyle and event marketing : building the new customer partnership by Alfred L. Schreiber and Barry Lenson - New York: McGraw-Hill, Inc. 1994 - xvi, 263p., bib., ind. 23 cm x 15 cm

ISBN: 0070561532

Subjects--Topical Terms:
advocacy advertising
Consumer
corporate sponsorship
customer relations
fundraisers
lifestyle marketing
management issues
partnership
public relations
USA
winning programm

Dewey Class. No.: 659 / SCH

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