Advertising

Cohen, Dorothy

Advertising by Dorothy Cohen - London: Scott, Foresman and co. 1988 - xxi, 626p., glos., ind. 26 cm x 20 cm

067318255x


advertising
agency
artwork
budget
campaign strategy
consumer behaviour insights
copy strategy
creative strategy
evaluation
history
layout
managing advertising efforts
marketing intelligence
marketing mix
media plan
media strategy
objectives
print broadcast production
segmentation analysis
symbols

659.1 / COH
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