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Cases in marketing management

Varble, Davle

Cases in marketing management by Davle Varble - Ohio: A Bell and Howell Information Company 1976 - vi, 234p., app. 23 cm x 15 cm

ISBN: 0675086388

Subjects--Topical Terms:
communication in marketing
concepts
decision making
distribution cases
evaluation measurements
government
information
market identification
marketing cases
marketing ideas
marketing management
people
price cases
product management
societies
solutions

Dewey Class. No.: 658.80722 / VAR

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