Consumer behaviour and the practice of marketing
Runyon, Kenneth E.
Consumer behaviour and the practice of marketing by Kenneth E. Runyon and David W. Stewart - 3rd ed. - Ohio: A Bell and Howell Information Company 1987 - xv, 776p., ind. 24 cm x 20 cm
0675204631
consumer behaviour
decision making
demographic economic situational factors
information processing
mediating influences applications
motivation
psychological process
social influence
658.8342 / RUN
Consumer behaviour and the practice of marketing by Kenneth E. Runyon and David W. Stewart - 3rd ed. - Ohio: A Bell and Howell Information Company 1987 - xv, 776p., ind. 24 cm x 20 cm
0675204631
consumer behaviour
decision making
demographic economic situational factors
information processing
mediating influences applications
motivation
psychological process
social influence
658.8342 / RUN