The laws of choice: predicting customer behavior
Marder, Eric
The laws of choice: predicting customer behavior by Eric Marder - New York: The Free Press 1997 - xvi, 448p., app., ind. 24 cm x 16 cm
0684835452
attitudes
brand positioning
budget
choice of research
concept testing
consumer behaviour
deserved share
law of persistance
law of primacy
measuring advertising
measuring choice
motivation research
paired comparisions
price testing
print ads
product testing
synthesized offers
television commercials
658.8342 / MAR
The laws of choice: predicting customer behavior by Eric Marder - New York: The Free Press 1997 - xvi, 448p., app., ind. 24 cm x 16 cm
0684835452
attitudes
brand positioning
budget
choice of research
concept testing
consumer behaviour
deserved share
law of persistance
law of primacy
measuring advertising
measuring choice
motivation research
paired comparisions
price testing
print ads
product testing
synthesized offers
television commercials
658.8342 / MAR