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Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands

Schmitt, Bernd

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands by Bernd Schmitt - New York: The Free Press 1999 - xix, 280p., notes, ind. 24 cm x 16 cm

ISBN: 0684854236

Subjects--Topical Terms:
act
brand choice
customer experiance
feel
marketing
relate
sense
think

Dewey Class. No.: 658.8 / SCH

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