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Retailing management

Levy, Michael

Retailing management by Michael Levy and Barton A. Weitz - 5th ed. - New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 - xxxv, 775p., glos., notes, ind. 25 cm x 21 cm

ISBN: 007058204X

Subjects--Topical Terms:
buying behaviour
buying system
cases
customer service
electronic and nonstore retailing
financial strategy
human resource management (HRM)
information system
market strategy
pricing
retail communication mix
retail customer
retail locations
retail market structure
retailers
retailing
services
store layout, design, and visual merchandising

Dewey Class. No.: 658.87 / LEV

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