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Management skills in marketing

Morse, Stephen

Management skills in marketing by Stephen Morse - London: McGraw Hill Book Co.(U.K.)Ltd. 1982 - xi, 150p., ind. 23 cm x 16 cm

ISBN: 070845778

Subjects--Topical Terms:
controlling marketing
marketing management
marketing research
marketing skills
organising market
planning

Dewey Class. No.: 658.8 / MOR

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