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Corporate reputation : manging the new strategic asset

Smythe, John

Corporate reputation : manging the new strategic asset by John Smythe, Colette Dorward, and Jerome Reback - London: Century Business 1992 - x, 180p., ind. 24 cm x 16 cm

ISBN: 0712650598

Subjects--Topical Terms:
building the case
change
delivering practical programmes
external communication
external reputation
human dimension
journey inside two organisations
management process
managing culture
managing internal communication
new strategic asset
reputation

Dewey Class. No.: 659.29 / SMY

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