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The effective use of advertising media : a practical handbook

Davis, P. Martyn

The effective use of advertising media : a practical handbook by Martyn P. Davis - 4th ed. - London: Century Business 1990 - XV, 304p., ind. 23 cm x 15 cm

ISBN: 0712654976

Subjects--Topical Terms:
advertiser
advertising
advertising agency
approval
budgeting
effective use
evaluation quantitative criteria
information sources
media available
other media
proposals
research investigation
research services
results
role of media owner
strategy
television

Dewey Class. No.: 659.10202 / DAV

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