The customer revolution : how to thrive when customers are in control

Seybold, Patricia B.

The customer revolution : how to thrive when customers are in control by Patricia B. Seybold with Ronni T. Marshak and Jeffrey M. Lewis - London: Random House 2001 - xv, 395p., ind. 24 cm x 16 cm

0712669841


brand name products
customers
industrial management
loyalty
product management
technological innovations

658.812 / SEY
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