Building brand value: Five steps to building powerful brands

Parmesweran M. G.

Building brand value: Five steps to building powerful brands - New Delhi: Tata McGraw-Hill Publishing Company Limited 2006 - xvii, 385p., app., glos., ind. 22 cm x 15 cm

0070583226


articulation
brand appraisal
brand building pentagon
branding
brands
consumer
execution
expansion
market analysis
measurement

658.827 / PAR
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