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Primal branding: Create zealots for your brand, your company, and your future

Hanlon, Patrick

Primal branding: Create zealots for your brand, your company, and your future - New York: Free Press 2006 - xiii, 257p., bib., ind. 22 cm x 15 cm

ISBN: 074327797X

Subjects--Topical Terms:
brand name products
consumer behavior
marketing
primal code
primal perfect
reengineering
service

Dewey Class. No.: 658.827 / HAN

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