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Marketing insights and outrages

Bird, Drayton

Marketing insights and outrages by Drayton Bird - London: Kogan Page 2000 - xi, 260p., ind. 23 cm x 15 cm

ISBN: 0749414316

Subjects--Topical Terms:
advertising
BRIC-A-BRAC
creative
customer
establish facts
fails
good ideas
great minds
junk
loyal
money
wonders of technology

Dewey Class. No.: 658 / BIR

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