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Corporate reputations : strategies for developing the corporate brands

Dowling, Grahame R.

Corporate reputations : strategies for developing the corporate brands by Grahame R. Dowling - London: Kogan Page Limited 1994 - xv, 234p., ind. 23 cm x 15 cm

ISBN: 0749414367

Subjects--Topical Terms:
corporate reputations
factors affect reputations
managing your desired corporate reputation

Dewey Class. No.: 659.2 / DOW

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