Market research : a guide to planning, methodology and evaluation
Hauge, Paul
Market research : a guide to planning, methodology and evaluation by Paul Hauge and Peter Jackson - London: Kogan Page Limited 1996 - 224p., bib., ind. 23 cm x 15 cm
0749417854
applications
data analysis
data collection methods
desk research
market research
market research industry
planning
product testing
qualitative research
quantitative research
questionnaire design
reporting
samples
658.83 / HAG
Market research : a guide to planning, methodology and evaluation by Paul Hauge and Peter Jackson - London: Kogan Page Limited 1996 - 224p., bib., ind. 23 cm x 15 cm
0749417854
applications
data analysis
data collection methods
desk research
market research
market research industry
planning
product testing
qualitative research
quantitative research
questionnaire design
reporting
samples
658.83 / HAG