Effective media relations : how to get results

Bland, Michael

Effective media relations : how to get results by Michael Bland, Alison Theaker and David Wragg - London: Kogan Page Limited 1996 - 158p., bib., ind 21 cm x 13 cm - The Institute of Public Relations PR in Practice series .

0749418567


broadcasting
dealing with press
ethics
handling broadcast media
how
media context
media evaluation
media law
new media technology
privacy
radio
what
why

659.2 / BLA
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