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Direct and database marketing

McCorkell, Greame

Direct and database marketing by Greame McCorkell - London: Kogan Page Limited 2001 - 315p., bib., ind. 23 cm x 16 cm

ISBN: 0749419601

Subjects--Topical Terms:
case study
database marketing
direct marketing
direct marketing communication
marketing information system
media planning

Dewey Class. No.: 658.8 / MCC

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