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Strategic marketing communications : new ways to build and integrate communications

Smith, Paul

Strategic marketing communications : new ways to build and integrate communications by Paul Smith, Chris Berry and Alan Pulford - London: Kogan Page Limited 1997 - xiv, 290p., ind. 23 cm x 15 cm

ISBN: 0749420138

Subjects--Topical Terms:
branding
cave printings to cyber brands
corporate
future
global implications for communications
internet
marketing mix
nature of marketing communication
on-line strategies
past
planning
present
strategy
theory of communication process
writing marketing communications plans using SOSTAC

Dewey Class. No.: 658.84 / SMI

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