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Strategic brand management : creating sustaining brand equity long term

Kapferer, Jean - Noel

Strategic brand management : creating sustaining brand equity long term by Jean - Noel Kapferer - 2nd ed. - London: Kogan Page Limited 1997 - 443p., bib., ind. 23 cm x 15 cm

ISBN: 0749420693

Subjects--Topical Terms:
accounting
adapting the market
ageing
brand architecture
brand equity in question
brand extension
brand identity
brand transfers
decline
handling name changes
launching new brands
making brands go global
multi brand portfolio
new rules in brand management
revitalisation
sustaining brand long term

Dewey Class. No.: 658.827 / KAP

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