Understanding brands by ten people who do
Cowley, Don (ed.)
Understanding brands by ten people who do - London: Kogan Page Limited 1996 - 222p., ind.
074942110X
accessing through research
brand packaging
brand valuation
competitve marketing
creativity
defining brand
media planning to build brands
multinational brand marketing
role of advertising
658.827 / UND
Understanding brands by ten people who do - London: Kogan Page Limited 1996 - 222p., ind.
074942110X
accessing through research
brand packaging
brand valuation
competitve marketing
creativity
defining brand
media planning to build brands
multinational brand marketing
role of advertising
658.827 / UND