Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't

Naylor, Mary

Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't by Mary Naylor and Susan Greco - New Delhi: Tata McGraw-Hill 2002 - xvii, 234p., ref., ind. 23 cm x 15 cm

0070587329


consumer satisfaction
customer dating game
customer rating game
employees enter the customer chemistry equation
marketing
relationship

658.812 / NAY
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