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The marketing audit handbook : tools, techniques and checklists to exploit your marketing resources (with CD)

Wilson, Aubrey

The marketing audit handbook : tools, techniques and checklists to exploit your marketing resources (with CD) by Aubrey Wilson - Oxford: Capstone Publishing Ltd. 2002 - ix, 294p., ind. 25 cm x 19 cm

ISBN: 0749437359

Subjects--Topical Terms:
agency system
customer care
export marketing
key customer marketing
marketing audit
planning
pricing
quality in marketing
service
strategy
user industries

Dewey Class. No.: 658.8 / WIL

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