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Media monoliths : how great media brands thrive and survive

Tungate, Mark

Media monoliths : how great media brands thrive and survive by Mark Tungate - 1st ed. - New Delhi: Kogan Page India 2005 - ix, 261p, ref., ind. 24 cm x 15 cm

ISBN: 0749444037

Subjects--Topical Terms:
BBC World
Bloomberg
brand name products
CNN international
Corriere della Sera
Die Zeit
economic aspect
EI Pais
Financial Times
International Herald Tribune
Liberation
mass media
MTV
National Geographic
Playboy
Reuters
The Economist
The New York Times
The Times
The Wall Street Journal
Time
Vogue

Dewey Class. No.: 338.4730223 / TUN

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