From idea to profit : how to market innovative products and services
From idea to profit : how to market innovative products and services
consultant editor by Adam Jolly
- London: Kogan Page Limited 2005
- viii, 167p., app., ind. 23 cm x 15 cm
074944522X
brand based innovation
creative behaviour
customer experiences
intellectual property
inventive marketing
leadership
market research
marketing
marketing led innovation
multiple channels
new products
pricing
product launch
raising funds
skills
strategic planning
teaming and networking
value propositions
658.8 / FRO
074944522X
brand based innovation
creative behaviour
customer experiences
intellectual property
inventive marketing
leadership
market research
marketing
marketing led innovation
multiple channels
new products
pricing
product launch
raising funds
skills
strategic planning
teaming and networking
value propositions
658.8 / FRO