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Kellogg on China : strategies for success

Dayal-Gulati, Anuradha (ed.)

Kellogg on China : strategies for success - Evanston: Northwestern University Press, 2004. - xxv, 254p., ind. 23 cm x 15 cm

ISBN: 0749445297

Subjects--Topical Terms:
business enterprises
China
Chinese trading companies
Foreign economic relations
franchising as an expansion strategy
global brand
SARS
sports marketing

Dewey Class. No.: 382.0951 / KEL

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