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Advertised mind: Ground breaking insights into how our brains respond to advertising

Du Plessis, Erik

Advertised mind: Ground breaking insights into how our brains respond to advertising - London: Kogan Page Limited 2005 - xxiv, 232p., app., bib., ind. 23 cm x 15 cm

ISBN: 0749445319

Subjects--Topical Terms:
ad liking means
advertising
advertising work
attention continuum
brain structure
brand linkage
consumer
emotion and reason
human information processing
human mind
incidental learning
learning and emotion
Neuros
psychologists models of learning and memory
research

Dewey Class. No.: 659.1019 / DUP

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