Creating passions brands : getting to the heart of branding
Edwards, Helen
Creating passions brands : getting to the heart of branding by Helen Edwards and Derek Day - London: Kogan Page Limited 2005 - xi, 244p., ref., ind. 23 cm x 15 cm
0749445432
brand name product
brands need belief
capability
consumer
consumer led brands
creating passionbrands
environment
ideology
marketing imagination
passionbrand
658.827 / EDW
Creating passions brands : getting to the heart of branding by Helen Edwards and Derek Day - London: Kogan Page Limited 2005 - xi, 244p., ref., ind. 23 cm x 15 cm
0749445432
brand name product
brands need belief
capability
consumer
consumer led brands
creating passionbrands
environment
ideology
marketing imagination
passionbrand
658.827 / EDW