Key marketing skills
Cheverton, Peter
Key marketing skills by Peter Cheverton - 2nd ed. - London: Kongan Page Limited 2006 - xiii, 383p., ind. 24 cm x 18 cm
0749445653
brand management
consumer
delivering the value
fmcg
function alignment
market research
marketing
marketing model
place
price
product
promotion
relationship management
segment audit
strategic audit
strategic planning
strategic positioning
tactical mix
value proposition
writing the marketing plan
658.8 / CHE
Key marketing skills by Peter Cheverton - 2nd ed. - London: Kongan Page Limited 2006 - xiii, 383p., ind. 24 cm x 18 cm
0749445653
brand management
consumer
delivering the value
fmcg
function alignment
market research
marketing
marketing model
place
price
product
promotion
relationship management
segment audit
strategic audit
strategic planning
strategic positioning
tactical mix
value proposition
writing the marketing plan
658.8 / CHE