Fashion brands : branding style from Armani to Zara

Tungate, Mark

Fashion brands : branding style from Armani to Zara by Mark Tungate - London: Kogan Page 2006 - xi, 243p., ref., ind. 23 cm x 15 cm

0749446625


advertising
brand name products
brave new market
celebrity sells
designer as brand
fashion
fashion merchandising
fashioning an identity
retail cathedrals
retro brands retooled
urban athletes
virtually dressed

658.827 / TUN
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