Business to business market research : understanding and measuring business markets
McNeil, Ruth
Business to business market research : understanding and measuring business markets by Ruth McNeil - London: Kogan Page Limited 2006 - x, 310p., app., glos., ref., ind. 24 cm x 15 cm - Market research in practice series .
0749447702
b2b
costing
industrial marketing
regional differences
research
research process
658.8 / MCN
Business to business market research : understanding and measuring business markets by Ruth McNeil - London: Kogan Page Limited 2006 - x, 310p., app., glos., ref., ind. 24 cm x 15 cm - Market research in practice series .
0749447702
b2b
costing
industrial marketing
regional differences
research
research process
658.8 / MCN