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Global account management : a complete action kit of tools and techniques for managing big customers in a shrinking world

Cheverton, Peter

Global account management : a complete action kit of tools and techniques for managing big customers in a shrinking world by Peter Cheverton - New Delhi: Kogan Page 2006 - xiii, 242p., ind. 24 cm x 19 cm

ISBN: 0749448989

Subjects--Topical Terms:
board on board
critical success factors
customer decision making
GAM
global account plan
global buyer
international business enterprises
management
opportunity chain analysis

Dewey Class. No.: 658.84 / CHE

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